They say that behind every great man is a great woman. Well, the same can be said for this great company – behind Sunset Media are two women with equal amounts of style and substance, a passion for marketing and a flair for making your brand the main event. As competent behind the scenes as they are in a boardroom, Catherine Groenewald and Kerri White are the driving force behind Sunset Media’s rising star...

Catherine Groenewald

With a diploma in Public Relations and a wealth of experience in Marketing and Events, Catherine is Sunset Media’s ‘go-to girl’ for all of the above and, most recently, added Digital Solutions to her repertoire. There are three things she looks for in a job – success, personal growth and experience. Sunset Media meets all three of these criteria on a daily basis.

Passionate about meeting new clients, Sunset Media’s culture suits Catherine to a tee: “The scope of work ensures that no two days are the same,” she says, “every day comes with a new challenge and a new face.” Chatting to this woman, who’s as driven as she is ethical, it quickly becomes clear that she draws job satisfaction from formulating a tailormade marketing strategy, implementing it and watching the brand grow.

Catherine is a firm believer in the ‘personal touch’, which is why she feels at home within the Sunset Media team – “We deliver when we say we’ll deliver, we’re all about the details, so you’ll receive your feedback report on time, as promised.”

Such commitment to customer service is highlighted by the undercurrent of pride in Catherine’s voice as she describes why the future is bright for Sunset Media: “We have a ‘go-getter’ team, an extensive network of contacts and hands-on experience with numerous brands.”

Catherine’s enthusiasm, knowledge and passion for Sunset Media’s service offering speaks for itself. Why should a prospective client choose Sunset Media? Well, pose this question to her and she fires back this response within seconds: “ We won’t just get the job done, we’ll see that it achieves your objectives, and then exceeds them – by adding little touches, ironing out the kinks that you didn’t even see coming.” Those who know her best may describe her as ‘a little out there...’ but this characteristic works in her favour – thinking outside of the box is what great marketing is all about.

Kerri White

With a BA Honours in Corporate Communication, it goes without saying that this is Kerri White's area of expertise. She's a natural communicator, passionate about getting the client's message across in a way that makes their target market sit up and listen. She possesses that elusive combination, rarely found in the marketing sphere, of logic and creativity, which she puts to good use when a new brief pops up in her ‘inbox’.

All the reasons she lists when asked what makes the Sunset Media team such a great group to be a part of ("young, fun, 'out of the box' thinkers, no task is ever too big or too small") could be used to describe her – Kerri’s energy is infectious and it’s in the arena of brand activation that her personality and skill set gel best. She’s an accomplished juggler, staying on top of multi-faceted campaigns with ease, drawing from her years of experience in project management.

Engaging with both established and new clients on a day to day basis is an aspect of the job that Kerri enjoys, but above all, the aspect she loves most is the work. With each new brief comes new challenges, and a chance to come up with a dynamic solution: "in this industry, every new project gives you the opportunity to look at things differently. There's not been one highlight that stands out for me since joining Sunset Media, at the risk of sounding cheesy, everyday's a highlight... We’re a close-knit team with big ideas."

According to this marketing whiz (who describes herself as 'a happy handful'), prospective clients should choose Sunset Media because quick turn around times and thinking out of the box are the name of the game: “We deliver on our promises thanks to an extensive network of reliable suppliers. Sunset Media will continue to go from strength to strength because of our dynamic outlook and drive. Put simply, we're driven by success."